Well, recent study by Nielsen sure proved that majority of the Androidnatics do. Take a look at this pie here… What’s not to like about mobile apps?! They have literally everything under the sun! From games apps like “Angry Birds” to shopping apps like “QuickMark QR Code Scanner” to business apps like “Entrepreneur Mobile”. The choices are endless and it goes on and on…
Check this out, Nielsen Smartphone Analytics in June 2011 discovered that the average Android user spends 56mins per day surfing the web and use apps. Within that time frame, however, 38mins are dedicated to using apps. That’s twice the time spent on mobile web itself!
Frankly, how many Androidnatics are using more than 10 apps on a daily or even regular basis? Most people only use a handful of apps regularly. The second pie here shows that the top 10 apps account for 43% of all the time Android users spend on mobile apps. The top 50 apps account for 61% of all time spent. There are a total of about 250,000 Android apps in the market at this time. According to a study by Chetan Sharma Consulting, mobile app downloads should jump from 7 billion in 2009 to almost 50 billion in 2012!
Nielsen’s data was based on a panel of 5,000 U.S. users in June 2011 by tracking their usage via software on the devices. It has been observed that consumers were starting to spend more time using apps and was predicted that the “center of gravity for interactive media” was moving toward a non-HTML environment. Since then, users have been spending more time each day — 81 minutes compared to 74 minutes — using mobile apps than surfing the web.
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