New Year’s Resolution: Wishes Are Free

For those who have been accomplishing at least 60% of their past new year resolutions, this write-up can serve as a refresher on some basics to goal setting. For those who haven’t been making much progress in accomplishing their goals, I suggest you read on with a notepad and pen to jot down anything that makes sense.

In my personal opinion, a New Year’s resolution is a casual way to describe goal setting. This is a stage or process which anyone who wants progress will have to go through. The progress being discussed does not necessarily refer to work matters. Progress basically means moving forward from the current position to the next desired destination (in other words, the next goal).

Goal setting should stick to being SMART; Specific, Measurable, Attainable, Realistic, Timely. Now, while these keywords may not sound like fancy, big words, they are nevertheless…often misunderstood. For example, overweight individuals who want to start exercising 3 times a week to lose 5kg a month will appear to be setting very realistic goals at first. Is it? If the individual has been exercising twice a week and currently loses 2kg a month, then I would say it is achievable. Yes.

But what if the individuals have never started exercising before? Has he/she taken into consideration what kinds of exercises are there to do? If so, where can they carry out her workout (without hurting themselves)? Will they have the stamina to even exercise twice a week, much less thrice! So while the goal appears realistic to some, it can actually be rather overwhelming to the goal setter. And more often than not, failing to achieve goals can be very demoralising.

Obviously, there’s not enough space to cover all aspects of goal setting right in this article. But the mnemonic SMART is a great way to first analysing what kind of resolutions you can set for yourself. I would suggest letting a mentor or someone more experienced in the subject to take a look at your goals, and help amend them if required. Remember that you set goals to be achieved, to make progress. They’re not there for you to remember, they need to be acted upon!

Like the words of the French Writer Antoine de Saint-Exupery describes; “A goal without a plan is just a wish”. Are your wishes coming true?

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What is the Best Way to Cut Cost in Advertising?

Nowadays, more and more local companies are turning to digital marketing to advertise their products and services. This is so as these companies want to cut down their advertising budgets during this period of economic turmoil.

According to market experts, the market in US alone is set to grow by 10% in the first quarter of the year while Asian markets will grow at a slower rate due to some regions in Asia that have difficulty accessing online.

During the recent years, more and more people are going online to shop or look for products and services. Thus, more and more companies are turning to digital marketing as their preferred advertising tools. Especially during this period of economic downturn, cutting advertising cost is an inevitable thing to do. Digital marketing, which is viewed as a much cheaper method compared to traditional advertising, seems to be an awesome alternative way.

Companies no longer need to form a focus group to get feedback for their product researches. They can simply visit social networking sites and find out what people or consumers think about their brands, products and services, as well as get a lot of suggestions for free!

Newer Trends of Education?

Imagine ten years later, your children who are in primary schools, do not need to learn about either the history of Singapore or the World War II. What they are learning is to master the technologies. They will learn how to make use of blogging technology, podcasts, Wikipedia, Twitter, etc, to gather information and use them as a form of communication. Do you think it is a good idea for this significant curriculum change?

The Power of Blogging

Blogging is so common nowadays that it happens anywhere, anytime. It has become an integral part of business marketing. Blogging helps business to draw a larger group of audience, given its dynamic feature. Its effect is definitely not to be underestimated!

Constant updates garner higher readership than a website, which is more static in the sense. (I believe you like that sense of freshness!). The larger the audience, the higher the exposure of your products. It definitely helps to increase your sales.